Aerification isn’t rare in the golf industry.
A public facility issuing notice of aerification – and
discounted rates to boot – is rare. Fortunately for the GAP community,
Five Ponds Golf Club follows a path few travel these days.
“During the four and a half years I’ve been here, we’ve never tried to hide
aerification. We’re not here to money grab; we’re here to build customers
long term,” Daulton George, an assistant professional, said. “We just believe that being upfront with people and offering a 10-percent discount
makes them feel appreciated. They don’t feel in the dark the whole time.”
Five Ponds, in advance of spring aerification April 1-2, distributed an
atypical announcement via all communication channels (mailing list,
website, social media, etc.). Course is open for play, with a 10-percent
green fees discount April 1-7. The aerification special, boosted by Mother
Nature’s generosity, facilitated a significant increase in rounds that week,
according to George. More than 200 golfers trekked Five Ponds April 7,
the deal’s final day.
“Club traffic was pretty heavy. Everyone felt appreciative of the 10 percent
off we gave them here,” George, 25, of Warminster, Pa., said. “There are
multiple courses that would leave that type of information out. You get
to that golf course, and it’s just an awkward encounter with the person
at the pro shop.”
“Other courses that I’ve played, you’re paying the regular rate, and it is
what it is,” Bobby Brown, a frequent Five Ponds visitor, added. “Five Ponds
discounted it down, and it made it a lot more tolerable, a lot better. Five
Ponds did a great job [with an aerification notice]. Golfers appreciate it.”
Like most golf facilities, Five Ponds conducts aerification twice annually.
The process is integral to turfgrass maintenance. Aerification creates air
space in the soil that promotes a healthy rooting system for natural turf.
By removing cores from compacted soil, an infusion of air, water and
nutrients enhances the turf and thereby ushers a resurgence of growth.
As part of its aerification notice, Five Ponds listed the benefits of aerification. Such transparency goes a long way in the public sector.
“You’re not getting to the course and after you tee off No. 1, you get down
to the green and notice sand and holes on the green. We knew what we
were getting into at Five Ponds,” Brown, 52, of Warminster, Pa., said.
Expect another aerification announcement and special in advance of
Labor Day at Five Ponds.
“We’re proud of the greens and the facility that we have here,” George
said. “If a golfer understands and appreciates our course, then they
should understand the measurements you have to take to keep it that
way. We’ll always continue with this. We’re not trying to hide it.”
Five Ponds proudly publicizes aerification
schedule; rewards members, guests
HIT YOUR TARGET
Advertise in GAP Magazine
For information and rates, contact Martin D. Emeno, Jr.
Philadelphia Cricket Club’s Marty McGuckin, 21, of Valley Forge, Pa., secured
Team Philadelphia’s sixth straight defense of the Compher Cup with an ace.
The hard-swinging righty jarred the decisive hole-in-one on The Ridge at Back
Brook’s second hole (par 3, 182 yards) with a 7-iron to ensure 2-up victories in
both his singles and the side’s four-ball matches. The two points earned pushed
GAP’s total above the nine points needed to retain the Compher Cup (see page
54) in its annual competition with the New Jersey State Golf Association. It was
his fourth career ace. “The wind was kind of blowing straight in my face and
off right a little bit,” said McGuckin, a senior at Temple University majoring in
finance and real estate. “The cup was middle-left in a little bowl. [The ball] took
two hops and spun left. You couldn’t see it so I thought it was in a little valley or
something. [My partner] Eddie [Johnson] said it went in. Both of us went nuts
when we got to the green.”
A true ace
McGuckin helps Team Philadelphia
secure Compher Cup with